Hidden behind an unassuming Georgian facade lies one of London’s most enchanting boutique hotels. The Zetter Townhouse in Marylebone is a masterclass in understated luxury, where Victorian eccentricity meets modern comfort in the most delightful way.
A Living Museum of Curiosities
Step through the door and you’re immediately transported to another era. The ground floor cocktail bar, with its taxidermy, vintage portraits, and leather-bound books, feels like the private study of a well-traveled Victorian gentleman. Every corner tells a story, from the antique bell jars to the curiosity cabinets filled with forgotten treasures.
Rooms That Whisper Stories
Each of the 24 rooms has its own personality. Think roll-top baths, vintage Roberts radios, and handpicked antiques that make you feel like you’re staying in a wealthy relative’s London pied-à-terre. The attention to detail is extraordinary – from the Penguin Classic books on the shelves to the homemade biscuits replenished daily.
“It’s not just a hotel, it’s an experience that captures the soul of old London while providing every modern comfort you could desire.”
Sarah Whitfield, Luxury Travel Editor
The Seymour’s Parlour
Don’t miss the award-winning cocktail bar, Seymour’s Parlour. Hidden below street level, this intimate space serves some of London’s most innovative cocktails. The “Earl Grey Martini” has become legendary among London’s cocktail cognoscenti.
Essential Information
- Location: 28-30 Seymour Street, Marylebone
- Nearest Tube: Marble Arch (5 min walk)
- Room Rates: From £280 per night
- Best For: Couples seeking romance, design enthusiasts, cocktail lovers
- Don’t Miss: Afternoon tea in the parlour, complete with homemade cakes